There is a need to have a website content in a good shape so that it offers readability. This is because it measures the people recognizing sentences, words, and phrases. The readability of a site is high indicates that the users can scan efficiently your site and get the information in the site without much effort.
This readability is possible with much ease only when the website design is appropriate. It is important that the text and the background maintains contrast and allows reading clearly. Selecting colors apart from brand identity is a must so that it represents your website.