Business networking is not a new management technique but is something that has always been done. It is just that the use of the internet has made it easier and effective to implement.

In this form of networking businesses build and cultivate relationships with people who have similar interests, and do so in a way that can benefit all those in the network. You can network to get new business or to find a job, hire good employees, to sell your products and services, and help in improving your business in every way.

Networking can be a waste of time if not done correctly and you just go around handing over business cards and sending e-mails to all and sundry. Social media has made it easier for people to network, but even here you need to be careful in picking the right people or businesses to network with.