You’re enjoying a hike outdoors. The view of nature at its best is relaxing and at times breathtaking, but it’s been a long walk and the bottled water in your bag is the same temperature as your sweaty face. It wouldn’t be remotely refreshing to turn that bottle of warm water up to drink. That’s when the water cooler backpack you considered buying reappears in your thoughts like an overlooked opportunity.

That cooler would have kept your water ice cold even in this heat. Ice cold water would have seemed like heaven gliding down your parched throat right now. You wipe the sweat for the umpteenth time and you sip that lukewarm water and grimace as you fantasize about that same water being cool and soothing to your overheated body.

You make a promise to yourself, the next time you see that water cooler, you’re buying it.