Photo-realistic multifamily renderings are vital marketing tools because they can be used to show people what’s possible. Each frame can tell a story of how owners may use their space and live their lives.

For example, the renders could feature an apartment that has traditional décor and three bedrooms to attract the attention of a big family who wants to live in the city where they are close to work and school.

The render might also depict a studio unit or a one-bedroom apartment with bold colors and modern décor. These might cater to students and young professionals. These can be their home away from home while they chase their dreams.

Thanks to their photo realism, viewers will not have a hard time imagining themselves living in that space. They will have a greater appreciation for the details and are more likely to buy or lease.