The advent of social media platforms such as Facebook, Instagram, and Snapchat has given birth to another new phenomenon. We are, of course, referring to social media influencers.
Social media influencers are content creators, people who talk about specific topics on online channels and through their content, manage to amass a following to the point where their opinion has an impact on people who follow them.
It is a common mistake to assume that a successful social media influencer has a presence on just one single platform. However, if you were to take a look at the most successful social media influencers of all time, you will see that all of them have a presence on multiple social media platforms.
Sure they start with one platform, and over time develop a presence on other platforms. It makes sense because the more social media platforms one works on, the wider their audience base is.
Social media platforms such as YouTube, Facebook, and Snapchat provide varying content formats to users, and the top influencers make the most out of that. After all, you can’t be the top social media influencer by limiting yourself to just one platform?
Let’s now take a look at some of the top social media influencers of all time and trace their journey to social media success:
Remember that time when our parents used to yell at us for spending far too much time playing video games. Maybe you should consider showing them a video of Markiplier. Mark Edward Fischbach was just an ordinary kid who was passionate about video games. He had a fondness for uploading gaming walkthroughs on his YouTube channel, but little did he know that these videos were going to change his life.
Audiences loved it when Markiplier would scream in horror while playing horror favorites such as ‘five nights at Freddy’s’ and ‘Amnesia: The dark descent.’ Add his funny commentary to the mix, and Markiplier had the content that would eventually lead him to social media stardom.
As of September 2020, Markiplier’s channel has more than 13 billion video views and around 26 million subscribers. He has also made changes to his content to incorporate sketch comedy.
In November 2019, he made another YouTube channel with Ethan Nestor. The channel’s name is “Unus Annus,” and the founder’s plan with it was to post a single video every day of the year only for those videos to be eventually deleted and never to be re-uploaded by either one of the founders. This new channel has been a success and gained 1 million subscribers in just a week.
In addition to running successful YouTube channels, Markiplier also has more than 3 million followers on Facebook and more than 12 million followers on Twitter. He has also appeared as an actor in TV shows and movies.
Logan Paul started with Vine, a video sharing platform that could be considered a pre-cursor to Tik-Tok. He eventually moved on to YouTube with his channel “TheOfficialLoganPaul,” but it wasn’t until he created “Logan Paul Vlogs” that he truly became a social media celebrity.
The latter channel is Paul’s most successful endeavor. It has reached more than 22 million subscribers with 4.8 billion views. Not bad for a college dropout who quit his industrial engineering degree to become a social media entertainer!
Paul has tried his hand in other ventures. His ‘Impaulsive’ podcast has been a success and has more than 2 million followers. He has also appeared in TV shows and movies such as Law and Order and The Thinning.
As far as other social media platforms are concerned, Paul has around 14 million followers on Facebook and more than 18 million followers on Instagram.
Throughout his career, Paul has also been involved in various controversies. He got a lot of flak for uploading a video of the corpse of a man who had hanged himself. His channel has also been suspended in the past on account of animal cruelty.
“How to trick people into thinking you are good looking”
This was the name of the first video that Jenna Marbles posted on her YouTube channel. Within its first week, this video was viewed by more than 5 million people, and since than Jenna’s life has not been the same.
Another video of hers titled “How to avoid talking to people you don’t want to talk to” got 36.2 million views on YouTube and turned Jenna Marbles into one of the biggest YouTube stars in the world.
Jenna Marbles is also the only YouTube star to have her wax statue in Madame Tussauds New York. The statue depicts Marbles taking a selfie. It was first of its kind and a major milestone in the career of the YouTube star.
However, the last few years have not been kind to Jenna Marbles. Like Logan Paul, Marbles also has been involved in various controversies. She posted videos with a black face and offensive comments in the past.
Naturally, she received criticism for these videos and in a video posted in June 2020, Marbles announced that her channel was being put on an indefinite hiatus after apologizing for the controversies.
Before going on a hiatus, Jenna had more than 20 million subscribers on her channel, and 5 million followers on Instagram.
How many YouTube stars do you think are a part of Forbes’s “30 under 30” list? In addition to holding this distinction, Tyler Oakley also happens to be the host of his show “The Tyler Oakley Show.”
Tyler started developing content back in 2007, and as of 2020, his first video ‘Raindrops’ has received 517,715 views on YouTube. On the whole, his channel has received more than 680 million views and has more than 8 million subscribers.
Oakley is also an LGBTQ rights activist, and a lot of his content revolves around topics such as queer politics, humor, and pop culture. Oakley himself is openly gay.
In addition to being a successful YouTuber, Tyler also more than 2 million followers on Facebook and 5.7 million followers on Instagram.
From acting to modeling, singing, dancing, and writing, Lele Pons has done it all. The 24-year-old internet star started her career on Vine and has the distinction of being the first Vine star to reach one billion loops.
Pons is most well-known for her comedy sketches that have been described as “physical, universal, and complete with a twist ending.”
Pons has also gone on to feature in the YouTube original documentary “The secret life of Lele Pons” and even has a Spotify exclusive podcast called ‘Best kept secrets with Lele Pons.”
Pons has also used her notoriety as a YouTube star to launch various other enterprises such as the jewelry collection called UNO Magnetic. She has also been a part of multiple TV shows and movies.
As of September 2020, Pons had more than 17 million subscribers on YouTube, 42 million followers on Instagram, and more than 5 million followers on Facebook.
On The Way to Social Media Success
The examples mentioned might give you an idea regarding what one has to do to achieve success in the world of social media. As long as you have content that is creative and engaging, there’s nothing that can stop you from achieving success on content platforms.
The key is to keep at it until you discover what separates you from the rest. So why wait? All you need is a high-speed internet connection such as that comes with AT&T internet packages and you too could be a star.
Baldwin Jackson is a successful digital marketer with expertise in search engine optimization and content marketing. The perfect balance of his analytical ability and creative thinking is what sets him apart from other practitioners in the digital marketing realm. He has helped a lot of small and medium-sized businesses in crafting their digital marketing strategies that are not only cost-effective but delivers results as well.
Baldwin is also a proud father of two kids and a Sports enthusiast. When he is not working, you will find him watching ESPN and NFL network. He has been able to get an amazing package on his favorite channels from Buytvinternetphone.com.
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