Design thinking refers to a way of approaching problems that stresses the cognitive, practical and strategic processes by which design concepts are developed. These concepts can include proposals for buildings, products, machines among many others.

The key concepts of this approach to design have been articulated in studies, by examining different design domains, design cognition and the act of designing in both the laboratory and in practical areas in natural settings. The aim is to see product design from the point of the end-user or customer and to thereby provide competitive advantage by involving the customer in the design process itself.

Design thinking USA includes providers that teach the elements of this process and can help train for solutions design in complex problems, capability building through training and mentoring, coaching with design thinking consultants and helping companies create business strategies.