Love to Dream is an Australian company that produces baby sleepwear. It was started in 2008 by Hana-Lia Krawchuck when she faced the challenge of getting her newborn son to sleep.

After almost a year and a half of sleepless nights she began to research the best positions for newborns to sleep in and discovered that babies sleep better with their arms up instead of wrapped against their body – which was the prevailing wisdom at the time.

Using her skills as a fashion designer she created the Swaddle UP range of babywear and experienced immediate success with her first batch selling out in two weeks. Since then millions of parents all over the world have discovered that the technique she pioneered really does work (allowing them to get some much needed sleep) and the company has received accolades and awards for its products.